Focus Group Discussions
- Informal and
voluntary gathering of individuals in person, through a conference
call, or website to exchange ideas, information and suggestions on
needs, problems, subjects, etc. of mutual interests (Source: www.businessdictionary.com)
- A generic
type of qualitative research in which a small group of people
provides information by discussing a topic. Some variants are the
consensus group, focus group, nominal group, co-discovery
conference. (Source: Glossary of Research Methods; www. audiencedialogue.net/gloss-meth.html).
a common type of group discussion, in which a moderator encourages a
small group of people (usually 8 to 10), to gradually focus on a
topic (Source: Glossary of Research Methods).
MajiData focus group discussions
The main objective of organising and holding group discussions was
to capture and document data that provides a rich impression about the
target mapping area as a whole. Therefore, the choice of participants
was critical, the criteria being the need to draw representatives
from every part of the area. This assemblage of participants as a
unit of discussion makes the output representative and realistic of
the area as a whole.